Today's WWE loves to tout its PG product.
It labels itself family-friendly entertainment, enabling parents to feel comfortable taking their young children to live events, spending boatloads on merchandise every year, tuning into Raw and SmackDown every week and subscribing to the WWE Network. It is a smart business model, one that allows the company to maximise its dollars.
But the company's product is not always as all cupcakes and rainbows as it portrays itself as being. Since 2008 and the unofficial kickoff of WWE's decision to alter its programming, it has been home to some fairly controversial storylines that flirted with exceeding the PG television rating.
Some were born in ignorance and a lack of sympathy for very real issues. Others had lasting effects far beyond what WWE Creative could have ever imagined. Still others just flat-out lacked good taste.
In at least one case, the controversy propelled a certain competitor to superstardom.
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